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Exploring The Dimensions Of Customer Experience And Its Impact On Word-Of-Mouth: A Study Of Credit Cards | Hardeep Chahal, Gurjeet Kaur & Anu Rani
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A Typology of Service Organizations as a Function of Customer Participation, Intangibility and User Type | Banasree Dey, Jones Mathew & Anup K. Singh
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Remarkor: Relationship Marketing Orientation On Local Government Performance | Alex G. Gillett
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Primary Bank As A Measure Of Brand Loyalty: An Empirical Study In Indian Retail Banking Context | Dhananjay Bapat
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Polio Eradication: Overview Of Social Mobilization Through Behavior Change Communication Mix And Interpersonal Communication In India | Parul Goyal Wasan
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Examining Risks With Outsourcing Decisions: A Case | Rahul Thakurta & Umesh H. Rao
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Effects Of Entrepreneurial Orientation On Business Performance: A Study Of SSIs In Ludhiana | Gurjeet Kaur & Stanzin Mantok
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Antecedents Of Mobile Number Portability In Indian Telecommunication Sector | Monica Bedi
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An Investigation Into Recent Trends And Challenges Of Accounting – ‘Climate Instruments’ | Sudeep Rathee & Sheeba Kapil
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