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Modeling The Consequences Of Customer Confusion In A Service Marketing Context: An Empirical Study | Manoj Edward & Sunil Sahadev
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Measuring Relationship Quality Towards The Generation Y Market In The Mobile Telecommunications Industry – An Empirical Study | Dimple G. Mirpuri & Sangeeta A. Narwani
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Consumer Behaviour In Restaurants: Assessing The Importance Of Restaurant Attributes In Consumer Patronage And Willingness To Pay | H.G. Parsa Amy Gregory John. T. Self Kirti Dutta
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Constituents Of Advertising Effectiveness: A Study Of Select Service Advertisements | Pragya Keshari, Asha Jain & Sangeeta Jain
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Adoption Of Open Source Software For Enhancing Customer Satisfaction: A Case Study From Canadian Educational Sector | Ramaraj Palanisamy Bhasker Mukerji
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Service Quality In Hybrid Services: A Consumer Value Chain Framework | Nada Nasr, Abdolreza Eshghi & Shirshendu Ganguli
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Predicting Solvency Of Non-Banking Financial Institutions In India Using Fulmer And Springate Model | R. KASILINGAM & G. RAMASUNDARAM
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Indian Tourists’ Satisfaction Of Bangkok, Thailand | Raktida Siri, Lisa Kennon, Bharath Josiam & Daniel Spears
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Employee Satisfaction: A Key Contributor To Data Centers’ Organizational Effectiveness | Ajay Ahuja & Vinayshil Gautam
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