The liberalisation, in the beginning brought fear of death but later resulted in explosion of new entrepreneurial interest in the country which was supported by policy initiatives. IT industry has emerged as one of the fastest growing industries in the country. Internet revolution has changed the traditional way of doing business. In contrast to traditional research on entrepreneurship, it was thought to examine the entrepreneurial profile in Internet related business which is a new and vibrant area for start up businesses. The empirical analysis using SPSS software, brought out the shifting patterns of entrepreneurial mix in the society. Contrary to the earlier belief that entrepreneurship is a hereditary quality dominated by Vaisya or trading community, Brahmins were observed to lead the entrepreneurial initiative in this city as far as the business of Cyber caf? was concerned. The study further revealed that entrepreneurial effort depends on social factors as well, such as education, family background, caste, nemployment, level of motivation, etc.
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