Customer Preferences For Health Insurance Product Attributes | Bishwajit Nayak, Bala Krishnamoorthy, Som Sekhar Bhattacharyya & Prasanta Pathak

This paper intends to study the preferences of customers when purchasing a health insurance policy. It looks at various aspects which a customer may evaluate, before choosing the right health insurance policy for his / her family. Based on a questionnaire survey, customers were asked to rank various attributes as per their perceived importance. The attributes that were examined were, type of the company / firm, purpose, product features, scope of family coverage, mode of purchase, coverage type, coverage amount, disease coverage, additional product features, the service delivery, the claims service model, trust and other value-added services. These views expressed by customers were then further discussed with other stakeholders in the industry. This study provides a holistic view of what customers expect from the health insurance industry and what the industry is prepared to provide.